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APP

Branding project for African Prisons Project (APP)
which is a non-profit organization based in the UK
that is dedicated to improving access to healthcare,
education, justice and community reintegration
for prisoners in Africa. 

A new kind of live sports streaming subscription service.
Translatimg the live sport experience into a video on demand
service across mobile, tablet, computer, games console
and TV in multiple countries with different consumer needs. 
DAZN launched in Japan in Spring 2016 and Germany in early 2017.

Bunge is a global agribusiness and food company, incorporated in Bermuda, and headquatered in White Plains, United States. As well as being and international soybean exporter.

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PROJECT TYPE

Branding, Identity

AGENCY / YEAR

Method / 2013

DESGIN LEAD

Tomi Lahdesmaki

CREATIVE DIRECTOR

Áthila Armstrong

Helping them better communicate their mission and to create a unified brand which would both help them reach out for donors and support as well as establish an open relationship with the African governments and prison administration. The brand should speak equally to both the supporting community in England and around the globe, as well as the prisoners and the greater prison communities in Uganda and beyond. Cultural sensitivity was to be taken into account, and a simple, approachable visual language was key when forming a relationship based on trust and support.

APPはアフリカの刑務所における健康や教育、また人権を守るためにイギリスをベースに活動している非営利団体。団体としてより多くの人に知ってもらい、多くのサポートをしてもらえるように、またアフリカ政府と刑務所の運営側との関係を築くためにもよりよいコミュニケーションツールを必要としていた。
ブランドとして、イギリスだけではなく世界中にも伝わるように、またウガンダの刑務所の人たちにも同じように伝わるように、文化的背景を考慮しながらもシンプルにまた力強くコミュニケーション出来るようなブランディング、アイデンティティーを製作。

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Selected Works

DAZNResponsive Design, TV, App, Product

UTGP2017Illustration / Competition / T-shirts / Vector illustration

BungeResponsive Design, Web

BlickResponsive Web Design

FineBranding, Speculative Design, AI, Web

Illustrated Font 04Illustration / Hand Drawing

UTGP2011Illustration / Competition / T-shirts

APPBranding, Identity

SENSIBranding, Identity

AAResponsive Web Design

Illustrated Font 01Illustration / Hand Drawing

Illustrated Font 02Illustration / Hand Drawing

ReaxysResponsive Design, Web, Product, UI, UX

AtradiusResponsive Design, Web, Product, UI, UX

reconstructionIllustration / Hand Drawing / Experimental

HapirakuBranding, Logo, Identity

BarclaysResponsive Design, Web, APP, Product, UI, UX

Illustrated Font 03Illustration / Hand Drawing

UTGP2012Illustration / Competition / T-shirts / Hand drawing

If you are interested in working with me, 
Please email me. Also find me on linkdin
and instagram.

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