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Sensi

Branding project for Sensi which is a non-profit
coalition of doctors and IT professionals tasked
with battling misinformation regarding the Ebola
crisis affecting West Africa.

A new kind of live sports streaming subscription service.
Translatimg the live sport experience into a video on demand
service across mobile, tablet, computer, games console
and TV in multiple countries with different consumer needs. 
DAZN launched in Japan in Spring 2016 and Germany in early 2017.

Bunge is a global agribusiness and food company, incorporated in Bermuda, and headquatered in White Plains, United States. As well as being and international soybean exporter.

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PROJECT TYPE

Branding, Identity

AGENCY / YEAR

Method / 2015

DESGIN LEAD

Chris Lewis

Myself and the team designed the brand and helped shape the overall value proposition within a 3-week sprint.
The visual language we proposed for Sensi is inspired by the rich visual heritage of West African culture. Sensi’s grassroots approach is expressed through a simple iconic identity mark, which plays with the idea of open dialogue and conversation. The two quotation marks represent the idea of direct speech, while the subtle representation of a ‘S’ shape adds an element of surprise.

Sensiは西アフリカのエボラ危機について、誤った情報のない様に活動しているITチームと、医者と一緒に活動している非営利団体。
デザインは西アフリカの伝統的なカルチャーからインスパイアされ、意見のやり取り、会話を生み出せるというSensiの根本的なアプローチを表現したアイデンティティーマークを制作。スピーチマークのアイデンティティーがまさにそれを表現したデザイン。

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Selected Works

DAZNResponsive Design, TV, App, Product

UTGP2017Illustration / Competition / T-shirts / Vector illustration

BungeResponsive Design, Web

BlickResponsive Web Design

FineBranding, Speculative Design, AI, Web

Illustrated Font 04Illustration / Hand Drawing

UTGP2011Illustration / Competition / T-shirts

APPBranding, Identity

SENSIBranding, Identity

AAResponsive Web Design

Illustrated Font 01Illustration / Hand Drawing

Illustrated Font 02Illustration / Hand Drawing

ReaxysResponsive Design, Web, Product, UI, UX

AtradiusResponsive Design, Web, Product, UI, UX

reconstructionIllustration / Hand Drawing / Experimental

HapirakuBranding, Logo, Identity

BarclaysResponsive Design, Web, APP, Product, UI, UX

Illustrated Font 03Illustration / Hand Drawing

UTGP2012Illustration / Competition / T-shirts / Hand drawing

If you are interested in working with me, 
Please email me. Also find me on linkdin
and instagram.

©2017 SHOTARO ISHII ALL RIGHTS RESERVED